Back Office Modernization in the Age of Digital Transformation

As organizations continue to take advantage of digitaltools to for customer attention and improve the buyer journey, we’re seeing an alarming tendency that hurts legacy organizations in Spokane who’ve been using the same processes and technology for a long time.

 
 
 
 
When organizations begin the journey toward Digital Transformation, they tend to focus on customer-facing departments like Marketing, Sales, and Customer Service and neglect the Back Office. While it’s critical to improve the customer experience and accurately market your products and services, forgetting about specific areas that also service clients, merchants, partners, and employees can inhibit your capacity to provide a seamless experience for everyone involved.

Our View

From our perspective, the Back Office is the heart of your company. If your system creates bottlenecks, the yield of your entire company deteriorates. For example, let’s say a business onboards a new client in minutes but requires several weeks to train a new employee or vendor. That’s an issue because both your employees' abilities and your vendor’s products play a vital role in providing exceptional service to the customer. Therefore, if those elements are not operating efficiently, your client is ultimately who suffers. Your Front Office can only be as efficient as your Back Office, and both must be included in a strategic digital transformation.